Book News: Study Shows People Read Magazines in Public
September 5th, 2008I don’t get this one from Market Watch:
The AudienceLab(TM) Study of Public Place Engagement, released today by McPheters & Company, has found that 57% of all magazine reading takes place outside the home and that 45% of time spent reading magazines occurs in public places such as waiting areas, airplanes and hotels.
They go on to say that a lot of people read magazines in doctors’ offices and barber shops. I understand that knowing where magazines are read might help determine how to best sell magazines…but is this really new news? Of course people read magazines at the dentist…there is nothing else to do while you wait HOURS for your overbooked dentist to finish lunch. Of course I am going to read the magazines that are available.
It doesn’t mean I like them though…last trip to the doctor caught me up on a 2 month old People and 6 month old Highlights (I KILLED the word search!)
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September 5th, 2008 at 3:47 pm
Hi and congratulations! I was checking out all the nominees for the Book Blogger Appreciation Awards and trying to live up to my nomination by inviting everyone over to my blog Semicolon tomorrow for the Saturday Review of Books. If you’re not familiar with the Saturday Review, it’s just a place that I provide each Saturday where you can link to your book reviews for the week and read those of other book bloggers. You’re cordially invited to check it out tomorrow and to join in the book discussion at Semicolon anytime.
September 6th, 2008 at 12:52 am
I was a voracious magazine reader as a kid — Highlights, American Girl, Disney Adventures, Sports Illustrated for Kids, even TV Guide — but as an adult, my magazine reading is strictly limited to waiting rooms, and that’s only when I’ve forgotten to bring a book or my iPod along with me.
Magazines aimed at adults have very little appeal to me. I couldn’t care less about Angelina Jolie’s twins or a months-old article on John McCain filled with things I already know (Yay, cable news and the 24 hour news cycle). Give me an issue of Highlights and I’m good to go, though. (Like you, I can’t pass up the word search.)
September 6th, 2008 at 3:34 pm
Is it murphy’s law that EVERY hidden picture search in EVERY Highlights magazine in EVERY waiting room EVER…has the pictures circled in it by some clown who did that the first day it arrived?!?!?!?!?